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Why Colleges Pay Attention to Applicant Interest

Thursday, October 05, 2017

A Lehigh study points to the significance of campus visits in the admissions process.

According to a study by Lehigh University faculty, when higher-achieving prospective applicants make actual campus visits, doing so is strongly correlated with their probability of attendance and, therefore, a higher likelihood of admission. The recently-published study, named Signaling Interest in College Admissions, points to the factors that drive enrollment management in today's competitive college admissions landscape.

It is common knowledge that selective colleges adhere to an enrollment mission of offering acceptance to students who have achieved higher grades and standardized test scores within a rigorous academic program.  The Lehigh study finds students who invest the time to visit campus signal a stronger interest in the school and therefore a greater likelihood of attendance in comparison to students who limit college contacts to within their local communities.  

Colleges may use this behavioral factor in combination with a student's higher-bracket test results to determine which students are most likely to attend if admitted.  In other words, a higher-achieving student in combination with a perceived interest in attending a college may be more attractive as a candidate.   As students apply to greater numbers of schools and colleges grow more and more cognizant of their yield percentages, accepting likely attendees steadily becomes more of a focus in the admissions office.

The Lehigh study refers to the common reality that students and parents often may face limits of time or financial resources for trekking out for distant campus visits, thereby implicating issues of cost and affordability in the college process.  Still, it will be worth noting how schools that value demonstrated student interest will continue to evaluate this element in students' applications.
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Marla Platt, M.B.A. is an independent college consultant based in Sudbury, MA through AchieveCoach College Consulting, providing personalized guidance to students and families throughout the college planning, search and admissions process. Marla is a professional member of the Independent Educational Consultants Association and can be reached via www.achievecoach.com



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