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Asking the Right Questions

Sunday, August 12, 2018

As part of a well thought-out college search, probing beneath the glossy surfaces or published standardized testing numbers can reap insights. Georgia Tech's Rick Clark, Director of Undergraduate Admission, blogs about the wisdom of digging beneath the stats that colleges love to boast about.  

Typically, college information sessions, while an excellent marketing resource for learning about campus offerings, admissions requirements and student outcomes, skew toward broad-based marketing content that schools share to enthuse parents and prospective applicants. Class sizes? Faculty-to-student ratios? Graduation and retention rates? Employment or grad school outcomes? Not surprisingly, the statistics tell only part of the story.
By digging deeper, students can become smart, insightful college shoppers by listening between the lines and learning to --- Ask Good Questions.


Marla Platt, M.B.A. is an independent college consultant based in Sudbury, MA through AchieveCoach College Consulting, providing personalized guidance to students and families throughout the college planning, search and admissions process. Marla is a professional member of the Independent Educational Consultants Association and NACAC.  Contact Marla via  

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